The metrics displayed under the Brand Health column only shows the performance of your Brand for each social channel over a period of the past 30 days.
Due to API restrictions, the Brand Health will not display the Reach and the No. of Posts for the Twitter Profiles and GMB Listings you've connected on Zoho Social.
Brand Health stats show how your Brand is performing for the last 30 days. This data is available for the following social channels: Facebook Page Twitter Profile LinkedIn Company Page Instagram Business Profile Google My Business listing YouTube ...