Why should you choose a lawful basis for communication when you add topic subscription for your contacts?

Zoho Campaigns complies with GDPR laws to ensure contacts have consented to receive marketing emails related to the topics they have been subscribed to. Zoho Campaigns gives users 6 lawful basis of communication to choose from. They consent, Legitimate Interest, Contract, Legal Obligation, Vital Interest and Public Task. If your Zoho Campaigns account is not GDPR compliant then you can choose 'Not Applicable'.

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• How to manage topic subscriptions in workflows?

  Zoho Campaigns allows you to use workflows to get your contacts subscribed to topics. To manage topic subscription in workflows: From the Navigation toolbar, select Automation and click Workflows. Click Create Workflows on the top-right corner. ...

• Is it mandatory for me to mention the lawful basis of communication for all contacts?

  It is not mandatory to mention lawful basis of communication for your contacts unless you are choosing to comply with GDPR.

• Associating a contact with a topic

  Topics are used to categorize your contacts according to their preferences, so that you can send them the right emails. You can configure multiple topics according to your requirements using the Topics feature in Zoho Campaigns.   After configuring ...

• Contact management in new Zoho CRM integration model

  In the new CRM integration model, we can create one sync for each module, and import all the contacts of that module. This reduces the hassles of creating multiple syncs, and also ensures the data in Zoho CRM and Zoho Campaigns is in complete sync ...

• Mailing list management

  We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document. List management is a macro level to deal with contacts and take actions on them at your convenience. This provides a detail view of contacts with ...