Why should I be careful about the links I put in my email?

Why should I be careful about the links I put in my email?

When you're sending emails with URLs, ensure that you use direct URLs. Don't use shortened URLs or URLs of blacklisted domains as it may earn a negative reputation from mailbox providers and anti-spam services. Mailbox providers generally consider broken links, URLs with multiple redirects, and shortened URLs to be suspicious.

    • Related Articles

    • Eight common practices that affect email deliverability

      Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...

    • Can I use shortened URLs in my emails?

      We don't recommend using shortened URLs in marketing emails because there are chances for fraudsters to easily use shortened URLs to perform phishing and spoofing activities. Also, ISPs and ESPs may consider emails with shortened URLs to be ...

    • Getting started with email deliverability

      Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...

    • Whenever I send emails with an image, it lands in the junk/spam folder. Is there a way to ensure it reaches the inbox?

      An email can be marked as spam for various reasons. Let's dive deep and learn more about them: Subject line: Major ESPs like Yahoo, Gmail, and AOL have spam filters built into their service. These filters look for certain phrases in the subject line ...

    • Why my email campaign is put on hold?

      Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...