Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards.
An email campaign can be put on hold if you are trying to use a public domain sender address (for example, Gmail, Outlook) to send emails.
What we recommend: Please use your own business domain address to send emails.
If your sender address for a campaign contains 'no-reply', then your email recipients may become less responsive. This will lead to a lesser email open and click rates.
What we recommend: Please use a personal sender email address (For example, john@yourdomain.com , patricia@mydomain.com ).
An email is put on hold when your sender address domain has been blacklisted. Emails sent from a blacklisted sender domain are more likely to land in spam folder.
What we recommend: Please delist your sender address domain before sending any more campaigns.
An email is put on hold when you are sending emails to a lot of contacts from a new sender domain.
Please share the following information with us:
An email is put on hold when we need more information about your domain.
Please provide us the following information:
An email is put on hold when its subject line contains words that can negatively impact the deliverability rate of your campaign (For example, 'Free', 'Discount', 'Offer').
What we recommend: Please change the subject line and resubmit your campaign for review.
An email campaign is put on hold when its subject line starts with Re./Fwd. Marketing emails don't have reply and forward tags by default. So, using reply and forward mail tags in the subject line will negatively impact your email deliverability.
What we recommend: Please remove these tags from your subject line and resend the campaign for review.
Using an ALL CAPS in email campaigns leads to low open rates and creates suspicion among spam filters. So, an email with ALL CAPS is put on hold.
What we recommend: Edit the subject line and resubmit your campaign for review.
Special characters (for example, !@#$%^&*()_+) in email subject lines create a suspicion among spam filters and can make the email land in spam. So, an email with too many special characters is put on hold.
What we recommend: Edit the subject line and resubmit your campaign for review.
An email is put on hold when the campaign contains test content and you're about to send it to a lot of your email recipients.
What we recommend: Please check your campaign content and resubmit it for review.
An email campaign is put on hold when the campaign consists of a single image. Image-only content is not advisable as some mailbox providers do not display images by default. So, only an empty email will be visible to your recipients.
What we recommend: Please use both images and text in your content, and then resubmit your campaign for review.
An email is put on hold when you have either removed or hidden the 'unsubscribe' link. According to the CAN-SPAM act, it is mandatory to include unsubscribe links in marketing emails.
What we recommend: Please include/unhide the unsubscribe link in your campaign and resubmit it for review.
An email campaign is put on hold when the text content in your campaign is misaligned which may reduce campaign engagement with your email recipients.
What we recommend: Please align the content and resubmit your campaign for review.
An email is put on hold when at least one of the URLs in it is not working.
What we recommend: Please double check your links, and resubmit the campaign for review.
An email is put on hold when the image in your campaign is not loading.
What we recommend: Re-upload the image and resubmit campaign for review.
To learn how to avoid spam filters, click here .
An email is put on hold when the first name merge tag isn't a Zoho Campaigns supported merge tag.
What we recommend: Zoho Campaigns merge tag is ($[FNAME]$), please insert this merge tag and resubmit your campaign for review.
An email is put on hold when the last name merge tag isn't a Zoho Campaigns supported merge tag.
What we recommend: Zoho Campaigns Merge Tag - ($[LNAME]$), please insert this merge tag and resubmit your campaign for review.
To learn more on merge tags, click here .
An email is put on hold when you are about to send a pre-designed, unedited content to a lot of your email recipients.
Shortened URLs from public services are affected by the domain reputation of that URL shortening service. So, emails with shortened URLs from public services are more likely to land in spam folder.
What we recommend: Use a shortened URL with your own domain.
An email is put on hold when at least one of the links in your campaign is a multiple redirection link.
If your email resembles online payment or banking emails (for example, PayPal, HSBC, Bank of America, JPMorgan Chase, etc), it creates suspicion among spam filters. So, we restrict such emails. For further clarifications, please contact support@zohocampaigns.com.
If an email content consists of Multi Level Marketing (MLM), electronic cigarettes, pharmaceutical products, or gambling services, it is put on hold.
An email is put on hold if it has two footers. This commonly happens when you copy and paste content from another campaign.
An email is put on hold when some of your previous campaigns have had high bounce rates.
We would like to know the following information:
When you frequently add and delete email addresses from your mailing list, there are more chances for contact engagement gap and sending duplicate campaigns to the same lead. To avoid these adverse effects, we recommend you to have a consistent mailing list.
What we recommend: Please reach out to us and let us know the reason for frequently adding and deleting email addresses.
When some of your previous campaigns have received abuse complaints it leads to domain/IP blacklisting. At Zoho Campaigns, we follow a zero tolerance policy towards spammers and abuse email senders. So, we recommend you to send the below information so that we can understand the reason for abuse complaints in your emails.
An email is put on hold until we have more information on the source of your mailing list.
Please share the following information with us:
If you have attached an auto-download executable (.exe) file link in your email it will make your email land in the spam folder.
What we recommend: If your contacts need access to an .exe file, create a page on your website where they can download the file, then add the URL of that page URL to your campaign.
When you send emails too frequently to your contacts, there are more chances that they can get frustrated and mark it as spam or unsubscribe.
What we recommend: Plan and schedule your emails such that you don't bombard your recipient's inboxes. To learn how to set email frequency limits with Zoho Campaigns, click here .