What are the email and social default values?

What are the email and social default values?

The email default value is the filler value that will appear in email campaigns if a field is empty. The social default value is the filler value that will appear in social campaigns or campaigns that are shared socially if a mapped field is empty. It is similar to the email default value, but for social campaigns.

For example, if the field $[UD:CITY]$ has no value and the social default value is City, then social campaigns will have City wherever the city merge tag is used.

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