What are merge tags?

What are merge tags?

In Zoho Campaigns, merge tags are used to pull information such as First name and Last name from the mailing list into the email campaign. Additionally, there are merge tags for inserting Youtube video and tags for inserting the Subscribe and Unsubscribe links. 


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    • Video Merge Tags

      At Zoho Campaigns, you can link your favorite videos from YouTube, Wistia and Vimeo.com in the form of a thumbnail image in your email campaigns. This linking is enhanced by media based merge tags which provide a simple way to add videos in your ...

    • Contact Custom Merge Tags

      Contact Custom tags are those, that the user defines according to his needs from a list of contact fields and the custom field data. This gives you the liberty to use more number of fields than just the usual email, first name and last name. Contact ...

    • Predefined Merge Tags

      You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pull data directly from your mailing list into your email message. You can personalize the subject and/or the ...

    • Do merge tags work in test emails?

      In test emails, merge tags will not work instead a merge tag code will be displayed. To check whether your merge tags are working properly: Create a test list and add your email address to it. Send the email to this list and check to see if the merge ...

    • Social Merge Tags

      You can customize your email campaign by including Merge tags for sharing the email campaign on Facebook, Twitter and LinkedIn. This will make your contacts share your email campaign on social media. Let’s have a look at the different types of Social ...