Reports and Analytics
What does ‘Unique open’ mean?
If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.
What is ‘User Agent Stats’ in reports?
Here you can see what devices your recipients have used to view your email campaigns. The data is expressed in percentage for Mobile, Tablet and Computer. Additionally, you can also see their operating system, email clients and web browsers.
What does ‘marked spam’ mean?
It means that the email campaign has been marked as junk due to irrelevant or unsolicited content. It also includes cases where an email has gone to abuse@zohocampaigns.com
Can I edit a campaign after it has been reviewed or sent?
You can edit a campaign even after it has been reviewed. But once a campaign has been sent, you will need to clone it to use the content again. If you are using a particular campaign's content frequently, then you can save it as a template in ...
Can I send follow-up emails to users who have opened my emails?
Yes. To send follow-ups to those who've opened your emails: From the navigation toolbar, choose Reports and select Sent Campaigns. Select the campaign to send follow-ups for. Click the Send Follow-up button. Under Chain Campaign, select 'For Opens' ...
Can I automate emails for people who have opened/clicked my emails?
If you have the monthly subscription plan, you can create an autoresponder for 'opened' recipients. To do this, follow these steps: From the navigation toolbar, choose Automation and select Autoresponder. Select Email action. Name the autoresponder ...
What is 'click activity'?
This is a report element that gives detailed statistics for links in a particular campaign. To find the link click activity for a particular campaign, follow these steps: From the navigation toolbar, choose Reports and select Sent Campaigns. Select ...
What are ‘unopens’?
Emails that have been received, but not opened by the subscribers are counted as 'unopens'
How do I share reports?
You can share reports with anyone via a link. To generate a share link: From the navigation toolbar, choose Reports and select Sent Campaigns. Click the campaign for which you want to see reports. Click More and select Share Reports from the dropdown ...
What does 'auto-reply' mean?
This is an automatic reply configured by the recipient saying that they are away from work. Once they are back, they will have a chance to view and respond to the emails.
What are ‘forwards’?
The ‘Tell-a-Friend’ link is treated as a forward because of the similar function. Upon clicking the link, you can enter the email address you want to forward the campaign to.
Is it possible for other users in my organization to receive notifications on my campaign reports?
Yes. Enabling the Report Notification Settings will allow you to notify other admins and users through email.
Why can’t other users access my reports?
If other users can't access your reports, please check to make sure you have set the right privileges. From the navigation toolbar, choose Settings and select Manage Users. Open to the Privilege tab Enable Access campaign detailed reports, stats ...
How do I mass update a field of subscribers based on their campaign activity?
To mass update a field: From the navigation toolbar, choose Reports and select Sent Campaigns. Select the campaign you want to updates. Select the Recipient Activity tab. Click Mass Update. Select the field you wish to update from the drop-down ...
What is the difference between unique clicks and total clicks?
Unique Clicks - Number of recipients who clicked the links in your email campaign. Total Clicks- Number of times recipients clicked on your email campaign.
Why can't I see any click data on my text campaign?
You can't add links in text campaigns. Click data is only available if you have links in your campaigns.
What is the difference between unique opens and total opens?
Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...
What is CTOR?
CTOR (Click-to-Open Rate) tells you, how many subscribers clicked the links in your campaign compared to how many opened it. CTOR is calculated by dividing unique clicks by unique opens. It is an indication of your campaign content's effectiveness.
What is "Email opens from unknown location"?
When you send emails through Zoho Campaigns, and if you have opted to get the location data of the email recipients, the data along with the open and click rates will be displayed in the campaign reports. The open rate is tracked with the help of a ...
How long will my campaign reports be saved in my account?
At Zoho Campaigns, we'll retain the information related to past campaign reports such as opens, clicks, email addresses and related activities for a period of 5 years. Note: After five years, you can only view the overview of the report rather than ...