Email Deliverability
What is a spam trap?
A spam trap is a type of fraud management technique used by major Internet Service Providers (ISPs) and blacklist service providers. They are used to identify spammers and block their emails. A spam trap looks like a regular email address, but it ...
How do I get spam trap addresses in my mailing list?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. Spam traps will enter your mailing list under the following scenarios: When you use purchased mailing lists When you don't handle email bounces ...
How do I know that I've hit a spam trap?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. They are generally present in purchased mailing lists. If you send campaigns to purchased mailing lists, your emails will hit spam traps. ...
Can I use a public domain-based email address to send marketing emails?
Some of the major email service providers have framed new policies that mandate the implementation of DMARC. If you don't authenticate your sender domain by implementing DMARC, your emails will bounce. It implies that you can't use third-party sender ...
How are open rates measured?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...
What can cause missed open and click metrics?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When recipients open the email and when the images in the email are downloaded, an open is recorded in your Campaigns database. Sometimes, ...
Why is my one pixel tracking image not automatically downloadable ?
Often, fraudsters send suspicious emails and try to perform spoofing or phishing activities when recipients open them and download the images in them. Taking this into consideration, mailbox service providers will block auto-download of images so ...
How can I improve my open rate?
You can practice the following techniques to improve the open rates for your campaigns: Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails. Offer content that's relevant to ...
What is preheader text?
The preheader is the short text that follows the subject line and that can be viewed only in the list view of your inbox. It is designed to support the subject line in conveying the essence of an email. A good preheader should act as a second subject ...
What is an open rate?
An email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate. The open rate is tracked with the help of a hidden one-pixel image placed in the body of the ...
What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.
Can I use shortened URLs in my emails?
We don't recommend using shortened URLs in marketing emails because there are chances for fraudsters to easily use shortened URLs to perform phishing and spoofing activities. Also, ISPs and ESPs may consider emails with shortened URLs to be ...
Why should I be careful about the links I put in my email?
When you're sending emails with URLs, ensure that you use direct URLs. Don't use shortened URLs or URLs of blacklisted domains as it may earn a negative reputation from mailbox providers and anti-spam services. Mailbox providers generally consider ...
Why can't I send an image-only campaign?
Sometimes, your contacts/email service providers might have disabled the auto-downloading of images. In these situations, when recipients open your email, only the placeholder of your images will be displayed and you may not be able to convey the ...
Can I use role/group addresses in my mailing list?
Email addresses that start with admin@, info@, and support@ are called role/group addresses. They’re created to share a mailbox with a group of people. Usually, these email addresses will not be used to receive marketing emails. If you send emails ...
What if I must add a group address to my mailing list?
Email addresses that start with admin@, info@ and support@ are called role/group addresses. They’re created to share a mailbox with a group of people. Usually, these email addresses will not be used to receive marketing emails. If you send emails to ...
What is a Sender Policy Framework (SPF)?
The Sender Policy Framework (SPF) record is a validation mechanism used to prevent email spoofing. This policy allows the sender to list all the addresses from which emails will be sent on their behalf. During SPF validation, the email header is ...
What is Domain Keys Identified Mail (DKIM)?
DomainKeys Identified Mail (DKIM) is a security mechanism adopted by email marketing services to validate an email message. It checks if the emails are sent from a valid source and if the email message was tampered with in transit. Click here ...
What does ‘Unique opened’ mean?
When a recipient opens your email for the first time, it will be considered a "unique open." If a recipient opens your email multiple times, the unique open count will not increase incrementally as it will not be considered a "unique open."
What does ‘unopened’ mean?
When recipients don't open an email you sent, it is considered "unopened."
What does ‘marked as spam’ mean?
It means that an email campaign has been marked as spam. Mailbox Service Providers (MSP) give mailbox owners the option to report unsolicited and suspicious emails they receive. If recipients mark an email as spam, the MSP may update their filters ...
What can I do to revive unsubscribed contacts?
It is best not to send marketing emails to people who have expressed disinterest in receiving your email campaigns. That said, if you have a requirement where you want to add a contact who unsubscribed back to the mailing list, we suggest sending a ...
Can I remove the ‘Unsubscribe’ link from the footer of the email?
If you wish to disable the footer, you can include either an "Unsubscribe" merge tag ($[LI:UNSUBSCRIBE]$ ) or "Org Opt Out" merge tag ($[LI:ORG_OPTOUT]$). Then you can click the Change Theme option and remove the footer.
Is it mandatory to authenticate my email domain?
Domain authentication is the process of implementing validation mechanisms to increase the credibility of your marketing emails. We strongly recommend you authenticate your sender domain as it will help your emails land in the inbox and safeguard ...
Do I need to be tech-savvy to authenticate my domain?
No, you need not be tech-savvy to authenticate your domain. If you have access to your domain DNS Page, you can click here to learn more about implementing domain authentication. If you don't have access to the DNS page, you can check with your IT ...
Whenever I send emails with an image, it lands in the junk/spam folder. Is there a way to ensure it reaches the inbox?
An email can be marked as spam for various reasons. Let's dive deep and learn more about them: Subject line: Major ESPs like Yahoo, Gmail, and AOL have spam filters built into their service. These filters look for certain phrases in the subject line ...
I see that my email campaigns are about 80% unopened. What does this signify?
This means that 80% of your contacts who received the email have not read it. Sometimes the recipients will have read your emails but won't have downloaded the images in the email. In these scenarios, the tracking beacon won't have been ...
How long does it take for my campaigns to be reviewed?
We try to review and approve your campaigns as soon as possible. The review process may take a maximum of 20 minutes. If the moderation team identifies an issue and if they need clarification for it, they will display it in the campaign's "Review" ...
I'm trying to add a sender address. I’m not receiving the verification email to confirm it. What do I do ?
Sometimes, the confirmation email may not be delivered to your inbox. In such cases: Check your junk/spam folder. Check if some filters have been configured for the folders in your mailbox. If yes, check your email filters and the respective folders. ...
What is a conversion rate?
The conversion rate is used to measure the number of contacts or potential leads that have been able to convert, i.e., complete a desired action. Obviously, 'unsubscribe' and 'mark as spam' don't count as desired activities but they do count toward ...
What is a bounce?
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message detailing the reason for the email bounce. There are two types of email bounce: Hard bounce—A hard bounce indicates that there is a ...
What are some different complaint types?
1. Spam markings—Recipients mark your email as spam. This occurs when: You send emails to people who have not subscribed to receive your marketing emails. The unsubscribe process is too complicated. Your sending practices irk your contacts. 2. Direct ...
What is the CAN-SPAM act?
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) is an Internet solicitation law passed in 2003. Non-compliance with this law will lead to severe penalties, and in some cases it is considered a criminal offense. The most ...
What are message headers?
Message headers are the log details of an email. They provide the following information: Email source ("From" address) IP address/server from which the email was sent Detailed footprint of the email Message content
What is the significance of message headers?
Message headers are unique for every email. Their details can be used to verify the sender's credibility. Message headers will be helpful in identifying and analyzing problems related to email delivery.
How can I get an email's message header?
The process varies with different email clients. Most email clients allow you to view message headers by clicking the "more" icon or using an option that appears on opening a specific email. Click here to learn more about extracting the message ...
What is the advantage of being in my recipients' email contact list?
By getting into your recipient's contact list, you can ensure that your emails will not land in the junk/spam folder. As an added advantage, your email content will not be subjected to an extreme review process as you are among the receiver's trusted ...
What if a separate domain is neither feasible nor essential for my business?
It is always good to have a separate domain to improve your credibility factor. If you wish to learn more about having a separate domain, you can write to us at support@zohocampaigns.com.
How can I prevent my emails landing in the spam folder?
You can practice the following techniques to prevent your emails from landing in the spam folder: Authenticate your sender domain. If you're using a new sender domain, warm it up before sending your regular email volume. Ensure that your sender ...
Why do my test emails land in the spam folder when I send to myself or team mates?
While sending emails to your corporate domain, if the "From" and "To" email addresses are the same, your emails may land in the spam folder due to the filters and rules implemented by the sender domain. You can resolve this issue by performing these ...
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