Automate your email marketing using Zoho Campaigns. Connect your store to send promotional and automated follow-up emails and sell more products.

In this section:

• Benefits of Integration

• How to Integrate

• Segmentation

Benefits of Integration

• Set up a series of automated abandoned cart reminder emails based on conditions
  
• Set up purchase follow-up emails and showcase related products

• Send promotional emails like sales announcements, newsletters, and other information
  

How to Integrate

1. Go to Settings > Zoho Campaigns under Integrations.
   

2. Click Access Campaigns.

3. Click Integrate.

Your customers, products, coupons, and orders will be synced from your store into Zoho Campaigns.

4. Create a mailing list for your store or select an existing list if you are a Campaigns user and click Associate.

5. Confirm mapping your Zoho Commerce and Campaigns fields, and click Sync Data. Click Map more to add more fields.

6. You'll be taken to the Summary page. From there, you can navigate to Store products, Customers, Promotion, Automated emails, and Setup tabs.

7. Click Create at the top-right to set up a promotional or automated email. Click Zoho Commerce below your store's name to visit your store.

For more info: https://help.zoho.com/portal/en/kb/campaigns/user-guide/ecommerce-solutions/ecommerce-solutions-zoho-commerce-and-shopify/articles/ecommerce-solutions-zoho-commerce#Segmentation

Summary

Store Products

Customers

Your store's customers will be listed in the Customers subtab with all their details. Select individual customers to learn more details about them, such as the purchases they made, revenue they've generated, their most recent purchase, and more. In Campaigns, your customers will be divided into two categories.

Marketing allowed: These are the customers who have opted in for and are eligible to receive emails from you. These customers, at some point of time, may have entered their email addresses on your website and opted in to receive emails from your store.

Marketing not allowed: These are the customers who may have either not subscribed to your newsletters or unsubscribed or opted out of receiving emails from your store. Customers who enter their email addresses in any of your forms but did not check the box to receive emails from your store will be considered as Marketing not allowed.

Promotion

1. Enter the basic info of the campaign, then click Next.
   

2. Select the products that you want to promote in the campaign.

3. Select the mailing lists to which you want to send the campaign.
   

Alternatively, you can create a promotional campaign for your store using advanced campaigns.

1. From the navigation toolbar, choose Advanced Campaigns.

2. Click Create Campaign in the top-right corner.

3. Scroll down to the Ecommerce section and click the Create New dropdown.

4. Select either Regular campaign or A/B test.

5. Select the store that you would like to create a promotional campaign for.

6. Enter the basic info of the campaign, then click Next.

7. Select a template for your campaign.

8. Use the product component in the template editor to add your store products in the content.

9. Choose the mailing lists you want to send the campaign to.

10. Send your campaign.

Automated emails

Abandoned cart recovery: Use the Abandoned Cart template to send automated reminder emails to customers who add products to their cart and leave without completing an order.

Segmentation

1. From the navigation toolbar, choose Contacts and select Manage Lists.
   

2. Select the mailing list that you have connected with your store to manage your customers.

3. Choose the Segments subtab at the top, then click Segment from the dropdown.

4. Click Add Segment.

5. In the segment creation page, do the following:
   

Name - Give a name to your segment. This is for your reference to identify and  relate to the criteria.

Criteria - Select a relevant criteria.

6. Click Save.