Why do we have multiple hierarchies under Topics?
There are two different hierarchies to suit the marketing requirements of a brand, as well as make it clear to the subscribers what email campaigns they're signing up for.
The two hierarchies are:
- Brand - Topic hierarchy: Choose this if your organization offers a single product and services relevant to that product.
- Brand-Product-Topic: Choose this if your organization offers multiple products or services, and you want to send out emails specific to each product
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When should I choose the Brand-Topic hierarchy?
If your organization offers a single product and services relevant to that product, you can opt for the Brand - Topic hierarchy.