Why can't I send an image-only campaign?
Sometimes, your contacts/email service providers might have disabled the auto-downloading of images. In these situations, when recipients open your email, only the placeholder of your images will be displayed and you may not be able to convey the message you intended to convey through the images. Also, the open rate will not be calculated as the images won't have been downloaded.
We recommend that you have both text and image in a 60:40 ratio so that even when the images are not downloaded, the text will convey the message.
Related Articles
Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
Eight common practices that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
Image Editor
Image Editor is an additional feature added to template editor that lets you customize images in your email templates. With Image editor you can change an image or edit an existing image to suit your exact needs while sending email campaigns to your ...
Create an email campaign
Email marketing is considered the simple and most effective method to reach out your leads and contacts. The best part is that the return on investment (ROI) is much higher than other marketing channels making it as the most affordable way of ...
Things to do when your email campaign hasn't performed well
Sometimes marketers put painstaking effort into conceptualizing an email campaign only to just move on to the next campaign after it is sent. However, does a marketer's role end right after sending the email campaign? The answer is an astounding ...