Why are topics associated with contacts instead of mailing lists?
Why are topics associated with contacts instead of mailing lists?
Each contact may have multiple preferences. This means associating a contact with relevant topics is an easier and more efficient way of organizing and storing the contact preferences.
We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document. Using Zoho Campaigns, you can categorize your mailing lists under different topics so that you send your contacts the right emails. Let them choose ...
When you closely observe all the successful businesses today, they owe it to their homegrown marketing strategies and their relationship with customers. Though the medium, model, and scale of all successful businesses vary, there is a common ...
Following the topic update, contacts cannot view the mailing lists or subscribe to them directly. Instead, contacts can see all the topics available in your organization under Manage Preferences, and subscribe to the topics. You can associate a topic ...
The success of an email campaign vastly depends on having interested and engaging contacts in the mailing list. Marketers spend time and money to keep their mailing lists hygienic as old and dirty mailing list can directly affect email engagement and ...
Topic management allows you to send emails related specifically to the topics your contacts have subscribed to. As a result, your contacts will receive relevant emails containing content that they are interested in. Let's say you have a business with ...