What is the CAN-SPAM act?

What is the CAN-SPAM act?

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) is an Internet solicitation law passed in 2003. Non-compliance with this law will lead to severe penalties, and in some cases it is considered a criminal offense. The most notable mandate is to keep the process of unsubscribing simple and to honor opt-out requests promptly.

    • Related Articles

    • Why spam isn’t the end of the road for your email marketing

      Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...
    • Getting started with email deliverability

      Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
    • What does ‘marked as spam’ mean?

      It means that an email campaign has been marked as spam. Mailbox Service Providers (MSP) give mailbox owners the option to report unsolicited and suspicious emails they receive. If recipients mark an email as spam, the MSP may update their filters ...
    • Eight common practices that affect email deliverability

      Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
    • What is a spam trap?

      A spam trap is a type of fraud management technique used by major Internet Service Providers (ISPs) and blacklist service providers. They are used to identify spammers and block their emails. A spam trap looks like a regular email address, but it ...