What is the CAN-SPAM act?

What is the CAN-SPAM act?

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) is an Internet solicitation law passed in 2003. Non-compliance with this law will lead to severe penalties, and in some cases it is considered a criminal offense. The most notable mandate is to keep the process of unsubscribing simple and to honor opt-out requests promptly.

    • Related Articles

    • Why spam isn’t the end of the road for your email marketing

      Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...

    • Why my email campaign is put on hold?

      Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...

    • Getting started with email deliverability

      Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...

    • Gearing up for the holiday season

      The holiday season is the part of the year that we all look forward to as it is filled with festivities. Its major events include Halloween, Thanksgiving Day, Black Friday, Cyber Monday, Christmas, Boxing Day, and New Year's Eve/Day. Many marketers ...

    • What does ‘marked as spam’ mean?

      It means that an email campaign has been marked as spam. Mailbox Service Providers (MSP) give mailbox owners the option to report unsolicited and suspicious emails they receive. If recipients mark an email as spam, the MSP may update their filters ...