What is preheader text?

The preheader is the short text that follows the subject line and that can be viewed only in the list view of your inbox. It is designed to support the subject line in conveying the essence of an email. A good preheader should act as a second subject line and convince your contacts to open the email.

• Related Articles

• Plain-text Campaign

  These are simple emails without images or logos. The purpose is to send the message without losing any content. It has been found that plain text version shows a high degree of email deliverability. How to monitor plain-text campaigns? You can track ...

• Getting started with email deliverability

  Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...

• Can opens be tracked for plain text campaigns?

  For plain text email campaigns, a link click activity is considered as an open response. Therefore, opens will be tracked only if the links in the email campaign are clicked.

• Eight common practices that affect email deliverability

  Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...

• Can the email response process be used for plain text campaigns?

  This workflow cannot be created for plain text campaigns because opens cannot be tracked.This workflow cannot be created for plain text campaigns because opens cannot be tracked.