What is CTOR?

What is CTOR?

CTOR (Click-to-Open Rate) tells you, how many subscribers clicked the links in your campaign compared to how many opened it. CTOR is calculated by dividing unique clicks by unique opens. It is an indication of your campaign content's effectiveness.


    • Related Articles

    • How do I share reports?

      You can share reports with anyone via a link. To generate a share link: From the navigation toolbar, choose Reports and select Sent Campaigns. Click the campaign for which you want to see reports. Click More and select Share Reports from the dropdown ...
    • How can I view the updated survey reports in Zoho Campaigns?

      To view the updated reports: From the navigation toolbar, choose Reports and select Sent Campaigns. Select a survey campaign. Switch to the Survey Reports tab. Click Refresh to update the survey reports. 
    • Adding comments to Email Campaigns

      Posting Comments on an email campaign allows the recipients to provide feedback which can convert to a discussion in the ling term. Zoho Campaigns provides a text box where users can submit comments for your email campaigns. You will be able to ...
    • What kind of reports and insights do I get on my page campaigns?

      You can view stats for page visits, new fans, and fans who have viewed the custom tabs. You can also analyze your customers, group them into different segments, and direct your focus accordingly. Through these reports, you can discover how many ...
    • Advanced Reports

      With the number of campaigns you send increasing day by day, there is certainly a need for you to monitor the performance of the same in a more advanced way. Zoho Campaigns brings to you advanced reports that facilitates you with insights on the top ...