CommandCenter is a process management tool that lets you build journeys for different business entities such as customers, products, and services. Building journeys allow you to visualize the entire path of an entity and suggest a personalized path based on their reactions at each stage, and automate actions like sending emails and updating fields in the entity's record.
For example, a customer who abandons items in their cart can be sent an email alert every 15 days while a customer who completes the purchase can be sent a promotional email.