What is an open rate?

An email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate. The open rate is tracked with the help of a hidden one-pixel image placed in the body of the message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the recipient opens the email multiple times, the open count increases.

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• What is a click-to-open rate?

  Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.

• How are open rates measured?

  The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...

• How can I improve my open rate?

  You can practice the following techniques to improve the open rates for your campaigns: Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails. Offer content that's relevant to ...

• What can cause missed open and click metrics?

  The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When recipients open the email and when the images in the email are downloaded, an open is recorded in your Campaigns database.   Sometimes, ...

• What is "Email opens from unknown location"?

  When you send emails through Zoho Campaigns, and if you have opted to get the location data of the email recipients, the data along with the open and click rates will be displayed in the campaign reports. The open rate is tracked with the help of a ...