What is a utm_content?

What is a utm_content?

A UTM content is a parameter that helps you track down a specific link from which your visitor came from, when you have a couple of links pointing to the same URL.
For example: utm_content= testlink

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      A UTM source is a social media platform like Google, Facebook, Twitter, LinkedIn, Instagram from where your website traffic comes from. For example: utm_source= Google

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      A UTM medium is a parameter that tracks the type of traffic that your visitor is from—it organizes traffic as organic, paid, email, social media etc. For example: utm_medium= social