What if a separate domain is neither feasible nor essential for my business?

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• How to handle a blacklisted sender domain

  Blacklists are lists of email senders who are known to send spam. These lists are maintained by internet service providers, anti-spam services, and mailbox providers. When it comes to offering inbox placement, mailbox providers give preference to ...

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  Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...

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  We know that as marketers, you want to send large volumes of emails and achieve inbox placement. When mailbox providers receive emails, they consider the reputation of a sender domain to make inbox decisions. So, how is the reputation of a sender ...

• Why a new domain won’t fix a blacklisted domain

  The user manual of every email marketing software solution says, “We don’t recommend sending emails from multiple domains.” Though a simple statement, given the subject’s abstractness, we wanted to give you a detailed explainer why this is true.   ...