When a recipient opens your email for the first time, it will be considered a"unique open." If a recipient opens your email multiple times, the unique open count will not increase incrementally as it will not be considered a "unique open."
Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...
With email response, you can enable actions for contacts to perform based on how they respond to emails sent to them. In this guide, we'll help you configure the email response process to assemble a list of contacts who've opened their email and a ...
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...