What does ‘Unique open’ mean?
If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.
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What is the difference between unique opens and total opens?
Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...
What does ‘Unique opened’ mean?
When a recipient opens your email for the first time, it will be considered a "unique open." If a recipient opens your email multiple times, the unique open count will not increase incrementally as it will not be considered a "unique open."
What is an open rate?
An email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate. The open rate is tracked with the help of a hidden one-pixel image placed in the body of the ...
Advanced Reports
With the number of campaigns you send increasing day by day, there is certainly a need for you to monitor the performance of the same in a more advanced way. Zoho Campaigns brings to you advanced reports that facilitates you with insights on the top ...
How are open rates measured?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...