Subscription Type

In email marketing, it is essential to analyze and record your contacts' preferences to identify their current position in the marketing pipeline. With this information, it will be easy for you to decide the right time to send emails to your contacts. Zoho Campaigns helps you store this information in the recently added Subscription Type field.

 Subscription Type field 

Subscription Type can be used to identify the current stand of contacts to decide if it is the right time to send them email campaigns, as well as whether they want to receive email campaigns. There are three types:

1. Marketing: These contacts are ready to receive email campaigns and they have shown their interest in receiving email campaigns or expressed explicit consent to receive campaigns.
   
2. Non-marketing: These customers have not subscribed to receive email campaigns.
   
3. Unsubscribed: These contacts are no longer interested in receiving email campaigns. You can also manually add contacts to the Unsubscribed subscription type. You can retrieve/reactivate these contacts if required. 

Note: You can only retrieve unsubscribed contacts added by you. You cannot retrieve contacts who have unsubscribed on their own unless they resubscribe.

How to set the subscription type of a contact?

The default subscription type is Marketing. Any contact imported through the different sources will have their subscription type as "Marketing contacts" by default.

To set the subscription type of contacts:

1. Set the subscription type using the Subscription Type field while importing contacts from a file.
   
2. Set the subscription type using the Subscription Type field while adding one or more contacts manually.
   

Note: Subscription status of the contacts can be updated after importing them into Zoho Campaigns. Click here to learn more about updating subscription type of contacts synced from Zoho CRM.

To update the subscription type for existing contacts:

1. Select the contacts under All Contacts.
   
2. Click the Change Subscription Type icon.
   
   
3. Update the Subscription Type and click Change.   

You can choose the subscription type while adding or importing contacts by default. Please note that after adding a contact, you can change or update their subscription type once for the current subscription month. After that, you will only be able to change or update the Subscription Type field once per subscription month.

Use case:

Paul imported 100 contacts into his account on November 20. He updated the Subscription Type field of 20 contacts as Non-marketing. 

In this case,

1. He can update the Subscription Type field of those 20 contacts on or after December 20. (one month)
   
2. He can update the Subscription Type field of the remaining 80 contacts once. 

FAQs 

1. Where can I find a list of non-marketing contacts? 

To view Non-Marketing contacts:

You can see the list of subscribed, non-marketing, and unsubscribed contacts by choosing the appropriate filter under All Contacts.
 

Steps:

1. From the Navigation toolbar, click Contacts.
   
2. Select All Contacts. The Filter dropdown will appear in the top left-corner.
   
3. Select the required option from the Filter dropdown.
   

2. What is the maximum limit for non-marketing contacts?

Paid subscribers can have up to a million contacts under non-marketing contacts at a time. It is also important to note that you can update a contact's subscription type from non-marketing to marketing or vice versa only once over the period of one month.

 

3. Why am I unable to convert a few of the non-marketing contacts into marketing contacts?

You can only update the subscription preference of a contact once per month, so you might have probably updated the selected contacts' subscription type already. You can update the subscription type of these contacts after a month. 

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