Send Email Campaigns

Send Email Campaigns

Create email campaigns, get them reviewed and send them to your recipients in your mailing lists. Zoho Campaigns gives you three choices to send your reviewed email campaign. They are: 
  1. Send Now
  2. Schedule Campaign
  3. Send in Batches 

Send Campaign

To learn how to create an email campaign before sending them out, click here .

Send Now

Choose to your email campaign immediately to recipients in your mailing lists. To send email campaigns immediately:

  1. From the Navigation toolbar, select Campaigns and select Regular Campaigns .
  2. Click  Create Campaign on the top-right.
  3. Edit the campaign name, add a subject for the campaign and select a sender address.
  4. Select recipients, add content and send campaign for review.
  5. Once your campaign is reviewed, click  Send Now . 

Schedule Campaign

You can choose to schedule your email campaign to be sent at a particular date and time. There are three types of schedules you can choose from:

Schedule campaign
Fixed Time and Time Zone - Your campaign will be sent at a specific date and time you have set.  
Recipients' Time Zone - You can set your email campaign to be sent according to your recipients' time zone. However, if your recipient's time zone can't be identified, your email campaign will be sent according to your time zone.
Recipients' Optimal Open Time - You can choose to send your email campaign at a time your recipients' will most likely open their emails. Zoho campaigns will send it in the next 24 hours after you have scheduled it according to your recipient's optimal open time. Optimal time for each recipient will be calculated based on past open time patterns at the scheduled date, time, and time zone you've set. The recipients will be grouped for sending the campaign at different time intervals within the next 24 hours. If an optimal open time is not found for any recipient, your email campaign will be sent according to the date and time you have set. 

To schedule your email campaign: 
  1. From the  Navigation  toolbar, select  Campaigns  and select  Regular Campaigns. 
  2. Click  Create Campaign  on the top-right.
  3. Edit the campaign name, add a subject for the campaign and select a sender address.
  4. Select recipients, add content and send campaign for review.
  5. Once your campaign is reviewed, click  Select a Schedule Type . 
    1. Click Fixed Time and Time Zone.  Select a date and time. Click Schedule . Send campaign at fixed time
    2. Click Recipients' Time Zone.  Select a date and time. Click Schedule . Send campaign at recipient time
    3. Click Recipients' Optimal Open Time.  Select a date and time. Click Schedule . Send campaign at recipient's open time

Send in Batches

If you have many recipients to whom you need to send your email campaign, you can choose to send it in batches at specific intervals. To send in batches : 
  1. From the Navigation  toolbar, select  Campaigns  and select  Regular Campaigns . 
  2. Click  Create Campaign  on the top-right. 
  3. Edit the campaign name, add a subject for the campaign and select a sender address. 
  4. Select recipients, add content and send campaign for review. 
  5. Once your campaign is reviewed, click  Create Batches. 
  6. Select the  number of batches  depending on the number of recipients who need to get the campaign. 
  7. Select the  time interval  for your email campaign to be sent. 
  8. Select the date and time and click  Schedule.

    9. Send campaign in batches

Notes :
1. In order to send out the email campaign in batches, it must have more than 200 recipients.
2.   A batch will consist of a  minimum of 100 recipients.
3. We recommend sending campaigns in batches only if you do not have a time-based limitation. For instance, sending campaigns in batches isn't recommended to send out a New Year greeting campaign since all the batches wouldn't reach the recipients' before the New Year.
4.  S ending campaigns in batches aids in controlling your website traffic. If all of your recipients' receive your campaign simultaneously, it would lead to a surge in your website traffic. Sending the campaign spreads out your website traffic over a longer period.
5.  Advanced campaigns cannot be scheduled based on Recipients' Time Zone, Recipients' Optimal Open Time or be sent in batches. You can schedule it based on Fixed Time and Time Zone.

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