Marketing Automation - An Overview

Marketing Automation - An Overview

As part of the marketing automation, Zoho CRM provides Campaign managementEmail marketing, and Web Forms (to generate leads, contacts, and cases) which are useful for integrating your organization's sales and marketing activities.

With the Zoho CRM campaign management features, you can effectively plan marketing expenditures and improve the quality of lead generation process. In addition, campaign management integrated with leads and opportunities modules helps your organization in measuring the campaign performance and effectiveness.

Campaigns
Plan, execute and monitor the performance of your marketing activities. Learn More

Web Forms
Build web forms to capture leads, contacts and cases online. Learn More

Zoho CRM for Google Ads
Close the loop between online ad dollars and offline conversions. Learn More

Mass Email
Send mass emails to your leads and contacts use autoresponders to follow up with customers.
Send Mass Emails  | Autoresponders 

Email Marketing with Zoho Campaigns
Export leads and contacts from CRM to Campaigns and easily plan & execute email campaigns. Learn More

Document Library
Manage all your business related documents in a single place within Zoho CRM for easy access and save storage space. Learn More
    • Related Articles

    • Marketing Attribution

      Why do Businesses Need Marketing Attribution? Marketing campaigns play a crucial role in any business, as they help one ensure a better consumer reach and awareness. Most companies prefer integrated campaigns since multiple channels ascertain much ...
    • Marketing Attribution

      Analyze, understand, and measure your marketing campaigns in Zoho CRM Help guide: Marketing Attribution
    • Creating Schedules in Automation

      Schedules are automated user-defined actions, which can be performed through Functions either at a particular time or on a recurring basis. User-defined actions enable creating unique scheduling situations that can be executed periodically based on ...
    • Sandbox Overview

      As your organization grows so does the complexity in your sales processes. At such a juncture, any small error in a process could have a domino effect. No organization can afford such a situation. To help overcome this hassle, Zoho CRM offers ...
    • What do attribution models do?

      Marketing campaigns can run for weeks or months before the customers decide to make a purchase or do business with you. You need to understand which campaign drives the customer towards deciding to make a purchase and which one had the least impact ...