Manage Double opt-in

Manage Double opt-in

This feature is available for Zoho Campaigns accounts migrated to the new version of Topic management.  

Contacts use signup forms to signup with your website/brand and subscribe to the email campaigns. Some contacts may have unwittingly subscribed to receive emails while signing up with your website, and might not actually be interested in receiving email campaigns. A few contacts might be interested in your product or brand, but may not be interested in receiving email campaigns. Sending emails to such contacts is a waste of your time and effort. There's also a risk of the contact getting annoyed receiving emails they are not even interested in.
 
The easiest solution to solve the above dilemma is using a double opt-in. Double opt-in revolves around the concept of sending an email to contacts who've signed up via signup forms and asking them to confirm their subscription by clicking a link. Double opt-in is a way of getting additional confirmation from your contacts. It is one of the ways to reinforce your contact's consent and interest in receiving emails from your organization. 

 Enable double opt-in 

  1. From the Navigation toolbar, click Settings and select Manage Opt-in Settings.
  2. Enable the Enable Double Opt-in toggle. 

Set up Confirmation email   

This is an email sent to contacts' email address they used for signup. This email includes a button that the contacts need to click to confirm the authenticity of their email address and double ensuring their consent in receiving emails.
 
To edit the confirmation email, follow the instructions below:
  1. From the Navigation toolbar, click Settings and select Manage Opt-in Settings.
  2. Click the Edit icon beside Email Details to modify the subject line, sender address, and others.
  3. Click the Edit icon beside Opt-in Email Content to modify the email content. 

    • Related Articles

    • Double opt-in vs. single opt-in

      Ever wondered why even after crafting the perfect campaign and implementing hygienic email sending practices, the campaign receives spam markings and unsubscribes? When you carefully analyze the issue, you will be surprised to find that the root ...

    • Improving double opt-in contacts

      Imagine that a total stranger gets your contact info and continues to call you at random times. This would be frustrating, and you'd want to put an end to it as quickly as possible, right? You're definitely not alone in feeling that way. It's ...

    • Manage contacts

      We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document. You can import contacts from various sources such as excel sheets, CSV files and Google spreadsheets and manage them by maintaining the contacts under ...

    • How to manage portals

      Zoho Campaigns allows you to access multiple organizations with the same account using portals. Portals save you from the hassle of creating multiple accounts, and let you manage and organize different organizations using a single Zoho Campaigns ...

    • What steps can I take if I think I've encountered a spam trap?

      Whenever your emails hit spam traps, we will notify you, freeze your account, and ask you to provide a detailed explanation for the spam trap hit. We will reinstate your account if your explanation is valid. To prevent this from happening, you must ...