Is it mandatory to add the contacts to a mailing list?

Is it mandatory to add the contacts to a mailing list?

It is not mandatory to add each sync's contacts to a list. Each sync created will directly push the CRM contacts to All Contacts in Zoho Campaigns. However, we provide you a choice to add the synced contacts to a list. Else, you can create a segment that dynamically updates with the contacts added via sync. 

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