I see that my email campaigns are about 80% unopened. What does this signify?

I see that my email campaigns are about 80% unopened. What does this signify?

This means that 80% of your contacts who received the email have not read it. Sometimes the recipients will have read your emails but won't have downloaded the images in the email. In these scenarios, the tracking beacon won't have been downloaded, so the open rate won't have been calculated.

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