How can you use email response to get contacts who have clicked or not clicked on links in your emails
Email response lets you enable actions for contacts to perform based on their responses to emails sent to them. So what happens to those contacts who've opened but not clicked on any links in your emails? This guide will help you configure the email response process for these contacts in detail.
Follow the method below to configure the email response process for those contacts who've clicked or not clicked on a link in their email.
- From the Navigation toolbar, select Automation and click Workflows.
- Click Create Workflow from the top-right and select a workflow template.
- From the left panel, drag and drop a trigger onto the canvas. In this case, let's choose the list entry trigger.
- Drag and drop the 'Send Email' action from the left panel under the trigger.
- Click Create Message, create the email content and get it reviewed. In this case, create a message called "Zylker Sale."
- Enable the 'response' button.
- Configure the "delivered" and "clicked on any link" response actions for your email message.
- You can configure the clicked on specific link response to check if contacts have clicked or not clicked on a specific link.
- Add a 'Wait Time' component under the delivered response path and set a delay of, say, 1 hour. This is to get the list of contacts who've not clicked on a link in the email in the given period.
- Now add the 'Email Activity' component under the wait time component for the same email message, "Zylker Sale," and configure the "Opened but not clicked on any link" action.
- After the delay of one hour, all contacts who've not clicked on any link will move into the "Opened but not clicked on any link" path.
- Next, add further actions for the contacts to perform in the two paths of the workflow. For example, you can add the contacts who've not clicked on a link in their email to a new list and add a score for contacts who've clicked on a link in the email.
Why do we configure both the "delivered" and "clicked on a link" responses in this method?
- Using the delivered response lets you know to which contacts the email was sent to generate the list of contacts who have not clicked on a link in the email.
- Using the clicked on any link or clicked on a specific link response lets you immediately get a list of contacts who've clicked on the link in the email.
Related Articles
How to set up a workflow for contacts who've not opened and not clicked on a link in their email
Effective communication in a business relies on how your contacts react to your emails. We often need to create a list of contacts who've not responded to the emails sent to them. With workflows, you can identify such contacts. Upon receiving this ...How to use email response to identify contacts who've opened or not opened their email
With email response, you can enable actions for contacts to perform based on how they respond to emails sent to them. In this guide, we'll help you configure the email response process to assemble a list of contacts who've opened their email and a ...How does email response work?
The email response component allows contacts to enter workflows based on their responses to emails sent to them. The email response action is in the Send Email and A/B Test components of the workflow. To use the email response action, simply enable ...How does email activity work?
The email activity component allows contacts to enter workflows based on their previous email actions in an email campaign. You can choose an email campaign through which contacts can enter this process. With this process, you can create new paths ...What is email activity process?
This process lets contacts enter into the workflow based on their past email activity. Let's say you want to list out contacts based on their various email activities like opened, not opened and opened but not clicked on any link. You can use this ...