How can I prevent my emails landing in the spam folder?
You can practice the following techniques to prevent your emails from landing in the spam folder:
- Authenticate your sender domain.
- If you're using a new sender domain, warm it up before sending your regular email volume.
- Ensure that your sender domain maintains a positive reputation with mailbox providers and anti-spam services.
- Instead of crafting an image-only campaign, you can craft a campaign with 60% text and 40% image.
- Avoid using shortened URLs, URLs with multiple redirects, and URLs of blacklisted domains and websites.
- Ensure that you don't use spam phrases like buy, order, discount, free, or offer in the email content or the subject line.
- While adding new mailing lists or contacts, ensure that you verify the source of signup and don't add invalid email addresses.
- Monitor the email bounces and complaints you receive for your campaigns and take corrective measures.