How can I personalize my subject line using my contact's name?

How can I personalize my subject line using my contact's name?

You can personalize the subject line by inserting the merge tag for the contact's first name $[FNAME|Contact]$. When your contacts see their own name in an email subject line, it will awaken their curiosity and make them more likely to open the email, rather than just ignore or delete without opening.

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