How can I open campaign policy?
From Navigation toolbar, click Settings and click Campaign Policy to view it. You can view sections like email policy, content approval and export policy.
Related Articles
How are open rates measured?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...
What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.
Dormant Campaign
To know how an email campaign will look in your subscribers' inbox, you generally make use of our test email functionality. But what if you want to know about your campaign's performance? In order to help you with this, we've come up with a ...
Things to do when your email campaign hasn't performed well
Sometimes marketers put painstaking effort into conceptualizing an email campaign only to just move on to the next campaign after it is sent. However, does a marketer's role end right after sending the email campaign? The answer is an astounding ...
How can I improve my open rate?
You can practice the following techniques to improve the open rates for your campaigns: Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails. Offer content that's relevant to ...