Can the ROI weightage be given based on the Lead Source?
No, the weightage is given to the type of campaign.
If you think a particular campaign has more contribution towards conversion or deal closure, then you can manually adjust the ROI weightage, so that a higher percentage is ascribed to that campaign.
Related Articles
What do attribution models do?
Marketing campaigns can run for weeks or months before the customers decide to make a purchase or do business with you. You need to understand which campaign drives the customer towards deciding to make a purchase and which one had the least impact ...
Marketing Attribution
Why do Businesses Need Marketing Attribution? Marketing campaigns play a crucial role in any business, as they help one ensure a better consumer reach and awareness. Most companies prefer integrated campaigns since multiple channels ascertain much ...
How can I exclude a campaign from the ROI calculation?
Only for the linear model there is an option to define the weightage for each campaign. The revenue will be ascribed to the campaigns based on the value that you enter. Also, you can exclude those campaigns that you think did not have major ...
Marketing Attribution
Analyze, understand, and measure your marketing campaigns in Zoho CRM Help guide: Marketing Attribution
How do I send mass emails to selected records in the Leads module?
You can send mass emails to selected leads in four different ways: Manual selection Custom view Advanced filter Criteria on the Mass Email page Manual selection: Select records manually from the list of records in a module and then select the Send ...