Can I configure different attribution models for different campaigns?
No, you cannot use different models for different campaigns, because the attribution model works on the entire sales stage and takes into account all the campaigns that participated in one sales cycle. As a result, the model that you choose will be applied to all the campaigns. However, if you want to exclude some campaigns from the model, you can use the linear model of attribution.
We recommend that you experiment with two or more models and decide which is the most suitable one based on the distribution of ROI before finalizing your selection of an attribution model.
Related Articles
What do attribution models do?
Marketing campaigns can run for weeks or months before the customers decide to make a purchase or do business with you. You need to understand which campaign drives the customer towards deciding to make a purchase and which one had the least impact ...
Marketing Attribution
Why do Businesses Need Marketing Attribution? Marketing campaigns play a crucial role in any business, as they help one ensure a better consumer reach and awareness. Most companies prefer integrated campaigns since multiple channels ascertain much ...
Marketing Attribution
Analyze, understand, and measure your marketing campaigns in Zoho CRM Help guide: Marketing Attribution
Can I customize the way leads are generated to suit different business models?
Yes, you can customize the way leads are generated depending on different business models and industries. Your leads are usually generated through different sources (advertisements, websites, trade shows and more). Customise your leads by creating a ...
How can I exclude a campaign from the ROI calculation?
Only for the linear model there is an option to define the weightage for each campaign. The revenue will be ascribed to the campaigns based on the value that you enter. Also, you can exclude those campaigns that you think did not have major ...